Visible and invisible Essay Example | Topics and Well Written Essays - 1250 words

Visible and invisible - Essay Example Usually, it is from â€Å"space† that we explore the spatial zones in architecture and the external surroundings. This techniques existence has been for quite a while in construction since the inception of architecture as a form of art. When designing it, there has to be planning as it determines a lot on the outcome for a piece of architecture. This piece discusses space and its implication to architecture with the intent of highlighting its usefulness within the architectural setting whilst propagating useful ideologies. Visible spaces entail those areas that can be conceivable by the mind on an architecture material and in the real sense; they are observable in the physical world. Moreover, invisible space in most cases is an illusion emanating from one’s thought upon observing any form of architectural works (Blundell- jones, Petrescu & Till 23. Prior to a person, joining an architectural school, space is the first thing of which he/she is taught. According to Blundell- jones Petrescu &, Till (115), it is a form of experience that motivates artists towards creativity. Space involves a graphic abstraction when intending to convey a meaning to the audiences or those using the architectural component. By knowing aspects that are existent or have been constructed, unknown concepts are comprehensible. We can reverse an image that is in the physical form to a space. Therefore, the idea for use in this case is exploring the unknown to known using visible spaces. According to Blundell- jones, Petre scu & Till (125), spatial boundaries and connection are created by the mind upon conceiving a piece of artworks. In most cases, space relies on the construction already in place such as a building or the existing natural environment. This is to mean that the idea of using space is not a nouvelle concept in the field of architecture. It is from it that creativity emanated and other ideologies associated with creative construction such as

Devils man Essay Example for Free

Devils man Essay This scene is also very captivating as there are so many different storylines and agendas going on in it, on the surface you have Elizabeth Proctor lying for her husband which results in them having a dire consequence, and Hales dramatic change of opinion. Underneath you have Abigail pushing Mary to join her by getting herself and her tools (other girls from Salem) to act as if they are being possessed by Mary and Mary has transfigured herself into a yellow bird Oh Mary this is a black art to change your shape. Abigail knows she has to win Mary over to her side so all are ganged up against John Proctor as he has started violently accusing Abigail Give me a whip, Ill stop it and Abigail realises these accusations have to stop. Abigail knows it will not take long for Mary to cave in, and this is what makes Abigail such an alluring character, as in this scene I cannot help but quite like her as she is so over the top and melodramatic, from a modern day reader of the play the ridiculousness but intelligence of her ideas provide a lot of the appealing aspects of the play and especially this scene. It would be a mistake to say Abigail is totally evil as in the same way it would be a mistake to say Proctor is totally good as although in the end of the play he dies a martyr as he refuses to confess to witch-craft we cannot forget he did commit adultery and has had more than a few feuds with other members of Salem (most notably Parris). Abigail also witnessed her parents deaths and therefore was bought up with no family around her. She also is totally in love with John Proctor and would do anything to wed him and by accusing Elizabeth of witchcraft all she is doing is trying to get closer to John. Another engaging aspect of this scene is the fact that the audience watching the play experiences so many emotions. There is the anxiety and suspense felt when Elizabeth has to say if her husband was a lecher, and then there is the tragic, saddened emotion when you realise what is going to happen to John Proctor as Elizabeth said he had had no affair. There is the excitement when Abigail fakes Marys possession of her, and also the shock of Hales remarkable change in character. I believe what makes this play so popular, and what is particularly represented in this scene is all the characters are so human, their personalities so deep and structured. I feel this is for many reasons although predominately because Miller wrote the characters from The Crucible from historic evidence in Salem town records- many of the characters names appear in the records and even Proctors affair is recorded. Also what makes these characters so realistic is there are no characters who are purely good or purely bad and what makes them so enthralling is they all have their little faults for example (Proctor to Elizabeth) You ought to bring some flowers in the house. Oh I forgot! I will tomorrow. This shows us Elizabeth can at times be forgetful which makes the audience able to relate to her and the rest of the characters as everyone has their own imperfections. John Proctor is an extremely enchanting character, however at times personally I felt he became a little tiresome especially during the end when he keeps on at Elizabeth whether she will forgive him if he confesses to witchcraft and lies to God I would have your forgiveness, Elizabeth. In this scene though Proctor has an unnerving desperation about him pleading for his wifes and his own lives. It only hit me when I had just finished the book the similarities between John Proctor and Arthur Miller himself as they were both persecuted and punished for things out of their control (Miller for not being anti-communist) and John Proctor (for being accused of trafficking with the Devil). They also both refused to confess as neither of them felt they were guilty of a crime and therefore were in effect Martyrs although Miller did not die. Principally, however the main reason I like this scene so much is from a dramatic point of view. It would be fantastic to perform as there is so much going on and the characters are so well formed by Miller. There is also a vast contrast of characters to play in the scene. What also makes it appealing from a theatrical aspect is the roller coaster of emotions and changes of emotions, which happen so quickly. This passage is also a prime example of why Miller wrote the play, which is a further reason I admire the scene so much. This scene shows not only the persecution of a man who is innocent like the persecution of the communists, but also shows the power of religion, and how when the majority of people in a community believe something so passionately in this instance God and Christianity, arguing against it will do far more harm than good. It shows the dangers of living in a theocratic society where everything is kept behind closed doors, and when it is exposed the consequences can be literally in Salem in the seventeenth century, fatal. This scene is strengthened by the 17th century language, which adds a certain harsh quality to the way the line sounds. The ending of the scene is my favourite part of the passage, this is because the is when Mary sees Danforth is believing Abigail more and more and she knows that she will be hanged if she does not join Abigail. Therefore she admits to speaking with the Devil, but says to the court (Mary pointing at Proctor) You are the Devils man! This surprises everyone probably even Mary herself as she didnt think she was strong enough to do it, but she realises fighting against Abigail was fighting a losing battle. Throughout the play there are many interesting and dramatic scenes, which captivated my imagination, however this scene stood out above all others largely because of the acting potential and the tremendous depth to the characters although the reasons above also played a part in why I enjoyed the scene. Recently Arthur miller was stated saying, At least the play is still living I believe it certainly is.

Advantages and Disadvantages of Rebranding

Advantages and Disadvantages of Rebranding Introduction Brand identity awareness as we understand it now appeared in the 19th century with the introduction of packaged goods. As soon as products were no longer produced by local manufacturer the need for the brand image occurred. Mass production has a wider market orientation and often cheaper price. But competition with local products which were already familiar to consumers was impossible without differentiation and strong appealing image. Many brands image was intentionally created to simulate local farmers products and therefore appear as something familiar to the potential customer. Perfect illustrations provide such known brands as Uncle Bens rice and Kelloggs breakfast cereal, till now they have an image of home-made products. And from this contemporary branding originated: manufacturers with the help of advertising started to associate other kinds of brand values, such as youthfulness, fun, luxury, honesty, quality assurance, source or ownership, and producers responsibility. They learned how to differentiate and to create emotional bonding with the help of identity signs. Recent environmental trends are forcing top managers to give even greater and greater attention to brand identity to guarantee competitive advantage. For every business the key to success is the right brand identity which should present a positive image of the company and set the stage for a strong reputation. Temporal (2002) stated The brand is the foundation of the business. Weak brand can tear up the foundation. Therefore the creation of strong brand identity is crucial for companies to encourage positive attitudes and provide an important competitive advantage. The corporate name and logo are two essential components of the corporate identity construct; they are the symbols of brand. Furthermore, they are the most pervasive elements in corporate and brand communications, and play a main role in the communication of the desired positioning strategy. The right logo and clear visual identity are critical for any companys success. Though a brand can have an old-fashioned logo, even the minor change can jeopardize its appeal to loyal customers. In the advertising history there are a lot of examples of rebranding which gone wrong. Wheeler (2009) in her book brings an example of Kelloggs corn flakes which wanted slightly change the name of cereals from Coco Pops to Choco Pops in 1999. The result was deplorable and its customer base strongly resisted. If the brand image is strong, a sudden change could alienate customers. On the other hand, successful rebrand can help the company or a product to reach unprecedented market position. In the 1950s nobody knew a widespread and popular fruit called kiwi, because it was called the Chinese gooseberry and was not popular at all. American importers decided that it needed a makeover. Fruit is imported from New Zealand, so they decided to rename it kiwifruit to honour the flightless national bird of New Zealand. With the new name market position improved dramatically. The importance of the right name and appropriate professionally designed logo hardly can be underestimated. If brand symbols were not created well in the beginning it is never too late to do a rebrand. Though changing these symbols is controversial and requires enormous physical, financial and psychological investments. Rebranding has become a real trend in the last decades, with some companies rebranding several times. There are plenty of successful and unsuccessful examples of rebranding which was done for all possible reasons from attempt to rebrand itself to desire to shed the company negative image. Obviously, the risks of changing the established brand identity are high and benefits are not guaranteed. With a new identity it is normally very difficult to estimate actual monetary benefits. However, there are numerous examples of companies changing names and logos, rebranding, and creating new identities for a variety of reasons, all with successful results. The aim of this study is therefore to give an answer to the following research question: Why evolution of brand identity is better than revolution? and When revolution is necessity? The paper is a secondary research and is based on information from books and specialized magazines, also in electronic form. It is structured in order to provide a clear and systematic understanding of the advantages, disadvantages and causes of changing the established brand identity. Brand identity Brand image and brand identityÂÂ   Difference between brand identity and image is not obvious and often confused. According to Collins dictionary brand image is the attributes of a brand as perceived by potential and actual customers. Therefore brand image is mostly visual oriented and dealing with such issues as logo design, name, tagline, corporate colours and fonts. On the contrary brand identity refers to the core attributes of a brand itself, its philosophy and its values. Brand identity is so-called brand personality a marvellous aggregate which form the uniqueness of brand; it is an individuality which singles out the brand. Brand identity is the facade of the company or organisation and should be an accurate representation of it. On the other hand it is the total proposition and promises that a company makes to consumers. But the press and the competition can also influence brand identity. To establish and maintain distinguishable identity every aspect of a business has to be taken into consideration. Aaker (2004) mentioned in his works that companies have to make substantial efforts to make sure that what customers perceive the company in desired way. A well-built image works for the company, bringing an individual, memorable identity which fits perfectly with the companys aims and strategies. A strong brand identity always brings a company above its competitors all by itself. Though development of such a strong brand takes time and financial inputs it is a worthy investment. (Aaker, pp 183-185) Different levels of identity change When companies decide to undertake corporate identity changes, they are usually redeveloping the visual image in terms of logo and corporate design. Such efforts do not normally involve a change in brand values so that the brand itself, its personality and core values remains the same. Unfortunately, very often this fallacy led companies to believe that the visual changes itself will change the brand identity. But changes to signage or logo design do not necessarily change the perception of consumer. Certain characteristics like the indefinable associations with this brand or consumer perception of quality and service are deep-rooted into the brand identity and cannot be changed that easily. As it is important for any brand to maintain a modern look even surface changes of the visual image are positive and the visual identity needs to change over time. But entire change of the image can provoke consumer concerns about changes in brand values or possible ownership. If there is an appealing for consumers strong brand identity then extensive changes may destroy emotional attachments. People are always afraid to notice sudden unjustified changes in the behaviour of other people. Same negative reaction is unavoidable when the accustomed brands which customer prefer exhibit similar sudden changes. Alternatively, if the goal is to significantly improve the standing of the brand, then corporate identity changes can be accompanied by considerable changes to all the related issues like organizational culture or service standards. Normal completion of such changes will improve consumers perception of the company and its services. Consequently the changes will, over the longer term, have a corresponding positive effect on brand image. Brand symbols: logo and company name The role of the logo Confident branding and a well-built branding strategy uses design to communicate a message that appeals to the target audience a message that creates confidence in the brand quality while differentiating it between the competitors. In the branding strategy the importance of the logo as a component in reflecting a brand can hardly be overestimated. If the logo does not to qualify than a new brand strategy and a new logo should be considered. A logo as an important part of brand marketing can say many things about a company. A logo can make the perception of the company either negative or positive. The mission of the logo is to effectively brand the company. Therefore logo can be considered a god one if it is correctly represents the values and goals of the company. Though branding is not come to a simple logo design. The logo is only one piece of the branding strategy. But nevertheless logo is a powerful symbol that can provide consumers with instant brand recognition of the business and the services or products that company offer. Good logo has to arose strong associations with the brand identity and be entirely based on a brand strategy. Without the strategy behind it a logo can put across the wrong message and in return weaken the brand identity. Consistent brand message implemented in well designed logo helps to increase consumer recognition. A logo represents business, illuminates it, is able to promote core values and draw focus from competitors. Being attractive, easy to read and memorable a logo establishes a familiarity among other brands and makes a differentiation. A logo is absolutely essential for both small and large businesses. Any business would be are faceless and forgettable without a logo. A professionally made logo can catch the attention of potential clients and invite their interest in a company. A logo is kind of business special mark. When customers visit a store, use products or even receive official emails, a logo becomes a business personal signature. It informs new customers about targets and values of the company and greets old customers with remembrance. Nowadays in competitive market environment logo plays the main role in differentiation one product from another. A logo helps people positively recognise the business as being professional, credible and authentic. A logo should be well-executed and look great, also it should be truthful in what it communicates and not be exaggerative or deceptive, to show that a business is credible. And most importantly, a logo should represent the brand identity values confidently to invite trust from customers and being authentic. Brand design To describe the visual design elements of a brand experience, such as aÂÂ  graphic logo designÂÂ  and the most significant sides of a brand a term brand design is used. Professional designers can develop a brand design in a way to connect the company with its customers, to create the right image, and communicate the right information about product benefits. The brands effect on buyers preferences and continued loyalty are the keys. (Shimp (2003), p. 136) The main goal of branding is to make product or service emotionally appealing for consumers. Brand design is concerning with designing the consumers familiarity with the brand. Consequently it is important to communicate to the customers anÂÂ  imageÂÂ  of the company, products and services that is value oriented. Then again the brand unique value is constitutes of the level of consumers awareness. With every new experience to the brand, customers repeatedly pick up on the brands benefits and qualities. Logo and name design A logo design is critical for the brand identity as it has a role of a symbol of the product. Without brand identity and consequently logo design it would be almost impossible to sell products or services. The truth is, people normally buy not only the products and services, but they also buy a promise, reputation and identity. All mentioned above qualities the logo design should represent. Any logo design consists of two key elements: the logos text (company name) and the graphic or picture that accompanies it. The look of a companys name conveys meaning and is as significant as picture. Different fonts convey different meanings and emotions to the potential customer and using the right font is vital. However logo design images frequently become the key recognition component of any companys marketing promotions. In order to have right brand positioning and the strength brand a corporate logo or product logo should be well designed. An image should be simple and bold, making it easy to see at a glance and should work well with the company name. A strong, balanced image with no little extras that confuse its look would be appropriate for any company. Additionally it is always important to make sure that logo looks good in black and white, as well as in colour. The logo should not be just nice, but it should communicate certain values which are important for the company. The logo design has to communicate the nature of the business clearly and has graphic imagery that looks appropriate for the business. Corporations are moved in new and different directions by internal and external factors. Thus with the lapse of time logos can lose their meaning. Many famous companies have successfully introduced a new logo or re-positioned existing ones. Different kinds of design The most widely used font-based design focuses primarily on text and typeface but can incorporate other elements as well. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. This type is best suited for companies whose name effectively describes what they do and can convey the message without graphical elements. The subtype of a font-based design is usage of monograms and anagrams. The letter(s) represent a symbol of the company and are often used when initials translate graphically better than the actual name. This type is a wholly typographically oriented, usually involving initials or abbreviations. This design type is preferable when communication funds are limited and should be focused on name recognition. Also when the company name is already reasonably distinctive and when the goal is to associate products with the company more clearly and directly than a symbol permits. Using a monogram is possible only if a company is big enough to afford teaching the public what the monogram means. Another well known type consists of a simple but strong graphic symbol, an emblem on a product. The symbol is often abstract, complements an aspect of a business or service and represents a company by association. The logos of Nike or Apple are like this. Also there are plenty of company logo designs that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. This type is worth using when the company name is too long, too generic, doesnt translate well globally, or has no personality. As well as a monogram it can be costly and difficult to create public awareness for the symbol type. Small businesses with limited marketing budgets often use a combination of a symbol with words. Combination can be loose or integral and the elements can be used together or separately. A well designed combined logotype can effectively communicate what a company does as well as reflect the company personality. Since combined logo communicate the idea behind easily, less marketing is required for the logo to be effective. Therefore, combined logos are the most cost effective type of logo design available. Distinctive tag line Solis (2010) describes a tag line as an amusing or memorable phrase designed to catch attention in an advertisement. (Solis (2010), p.247) A tag line normally consists of three to seven words phrase that accompanies the logo. It expresses the companys most important benefits and on the other hand what a company wants to communicate to customers about its work. Despite the effortlessly appearance of some great tag lines, creating and refining one takes a lot of time and hard work, just like designing a great logo. However the benefits of taking the time to craft a great tag line are indisputable. Main quality index of a great tag lines is it stickiness in to the consumers memory. Let us examine the example of Hallmark greeting cards tag line. When you care enough to send the very best, appeals to the human desire to be viewed as having good taste and an enjoyment for luxury. With this tag line Hallmark positioned itself as the choice for quality. Company was founded by J. C. Hall, so the name Hallmark was a natural. Hallmark was an official series of marks, instituted by statute in 1300, and subsequently modified, stamped by the Guild of Goldsmiths at one of its assay offices on gold, silver, or platinum (since 1975) articles to guarantee purity, date of manufacture. (Collins Dictionary)Therefore it was also brilliant from a marketing perspective because the word itself means a mark of authenticity or excellence. The name attaches the image of quality to a product in the best possible way. The tag line makes the most of the image with words that stick in the mind. Creating a fine logo and distinctive tag line are significant for a brand identity as they provide the right image of the company and give it capability to be memorable enough. Therefore these are also critical qualities for the competitive capacity. Change of brand symbols In the dynamic environment of the recent decades the very idea of changing brand symbols name and logo is a prevalent phenomenon in every given area of business. Redesign in most of the cases is caused by the emotional apprehension of top management. The company logo design seems to become obsolete or doesnt have the same advertising appeal that it did a few years ago. Other common reason for redesign can be narrow circumstances, time and/or budget deficit in which logo was created. To conclude, the decision of the company logo redesign is one of the most doubtful decisions any company can make due to enormous risks involved. Changing an established name or logo requires judicious approach to a problems, carefulness and consideration. A correctly executed logo redesign can positively impact the company brand and therefore help to achieve a competitive posture in the market. Even most important corporations sometimes change their brand identity and logo design. When changes in market focus are occurred the need of logo redesign often became inevitable. Because company needs a logo that is more conforming to new circumstances and more appropriate for a new demographics. Logo redesign can help to achieve current business goals. Decision to change logo should be deliberate and scrupulous as it includes numerous issues. First of all there are different levels of changes possible: a makeover (a new design) and a repair. Repair Logo repair is suitable in case the logo just need a little simplification, or perhaps a more technically proficient rendering. This is the least difficult case and the most frequent as the modern technologies require new technical specifications. For example logo design should be easily reproduced on web colours. Also stationery and letterhead design can be unfoundedly expensive to reproduce if the colours are not suitable. In addition too complicated logo with small details also can be problematic. A logo repair involves a re-rendering of the artwork so that a new improved logo become versatile and more adaptable and can be used in a range of a media. Also not the least of the factors logo repair allows for slow integration into the branding material brochures, cards and signs. After the logo has been re-rendered into new editable format, the various design components can be improved, such as colours and fonts. Brand symbols gradual change Paul Temporal (2002) discusses few examples of the companies which are not going to change their logos anytime soon. As they already have spent tremendous sums of money to get their logos into the public eye. For instance it is definitely not the design that makes the Nike logo swoosh impressive, but the recognition factor. This logo was created by Caroline Davidson in 1971 for only $35, yet its still a strong, memorable logo, effective even without colour and easily scalable. It represents the wing of the Greek goddess of victory, Nike and is perfect for a sporting apparel business. However, Nike is still trying to make their image more amusing. The Nike font style has been transformed many times, in an attempt to keep up with changes in taste and design sensibility. The Microsoft Windows logo also went through number of insignificant design changes. Introduced in 1995 the first logo was extremely simple just a graphic representation of a flying window. Afterwards the Windows icon had become much more refined: 3D, glowing and with a new font. It still remained in the same design family as the transformation was not beyond recognition, but became glossy and modern. Apple was the first computer firm which did not use its name as its corporate identity, even the word Macintosh is the name of an apple variety. The idea of selling a computer under the name and image of an apple was conceived by Steve Jobs and his colleagues. Apple computers also developed their Apple icon from a rainbow-striped version to a solid and much classier modern icon in the late nineties. The Apple icon has remained pretty stable over the years, but its treatment has changed on several occasions in order to maintain the logos strength while adapting to the corporations current marketing focus. Makeover Brand symbols makeover is a creation of a new image and new attributes for the brand image. Logos are main symbols of a companys brand identify and are fundamental to consumer recognition. Decision to make a logo redesign has its risks and rewards. According to Aaker a company logo can be maintained for up to 20 years serving as an enduring symbol of a company impact and existence. (Aaker (2004), pp 112-127) However a company can decide to change its logo for several significant reasons which include changing customer and industry trends or changes in the companys business focus and market strategy. Also a merger and acquisition is a frequent reason for logo makeover, as new logo should represent new merged company. The process of changing an already established logo should be approached carefully, it is important to define whether there is a need for a completely new logo or a significant makeover of the already existing logo. The risks involved in changing the current logo include first of all potential losses in brand equity that has been built after lots of hard work and significant financial investment over the years. Also customers brand loyalty can be affected. Current clients used to seeing previous logo in company marketing collaterals like envelopes, business cards and letterheads may not immediately connect with the new logo. Logo makeover is a risky and difficult step which can be performed only once. Since the first time it can be interpreted and justified as an improvement. Any more changes can unfavourably affect the company. The reputation would be affected, and the company would look unsure of its identity, its future and its consumer environment. On the other hand a well executed logo makeover can help a company project a new image as a forward thinking company and achieve new visions of possibilities. The benefits of a logo redesign or significant makeover could include repositioning of the companys brand in the mind of customers and reflection of the company new business focus or direction. While a logo makeover gives the impression of relatively painless process, it includes a total renovation of the brand identity. Though represents a considerable costs, risks and disturbance to the marketing effectiveness. Logo makeover can significantly shape company brand identify and relationship with already existing customers. Despite all the risks and potential expenses a successful logo makeover can bring a great profit to the company. Change of brand identity Brand identity assessment The starting point of any brand identity transformation is careful appraisal and defining target market and unique selling position of the company. Afterwards these findings will facilitate the development of new brand identity. Brand identity include everything from customer perception and experience to quality, brand look and design, to customer care, retail and website, and even the tone and voice of communications. Defining corporate identity is often difficult, and the clues to what factors shape identity vary widely among industries and firms. To be ready for change at any time, managers must be more aware of how key stakeholders, such as employees, customers, investors and the community, view the companys identity. Change, when necessary, should then be structured so that it does not run counter to this perceived view. Effective rebrands are based on a detailed analysis of every activity in the company including objectives, target markets, budget and resources, timeframe, known and unknown parameters, approval structure and stakeholders. Opposition to change in a brand identity is inevitable in most of the cases. Therefore managements task is to identify potential opposition and find ways to neutralize it. It is often useful to start the process of rebranding with discussion involving all the employees of the main idea behind the companys business, what its customers need and what they will need in the future. Sometimes a research can be helpful to determine the potential as well as current situation. When the idea is defined a model that will best represent that idea should be considered. Only after these steps are successfully implemented new visual identity, actual logo and all other new imagery can be created. Lofty aims of rebranding Value of the brand can be hardly overestimated and all the companies are striving to possess this intangible value. Therefore as temporal progress is going further some companies may find it necessary to revise their brand identity in order to have an up-to-date image, to be relevant and appealing to potential and actual consumers and the changing market situation. Lambkin and Muzellec (2006) studied more than 150 rebranding examples and formulate a hypothesis that regardless of reasons it invoke, rebranding aims at appealing, regaining, transferring and/or recreating the corporate brand equity. The aim of rebranding is therefore always a vast improvement of the brand image, though not always reachable. Rebranding can mean a variety of different things, from simple change of the company name to more deep changes of the brand identity policy such as change of logo and colour palette. Rebranding is relevantly easy if the changes are intentionally small to ensure continuity with the past, but also to reposition the company as contemporary. Difficult case is a complete rebranding which means change of the brand image in order to reposition the established brand in the market. Rebranding is always made in attempt of reposition the brand in the market and minds of consumers when brand identity is not anymore appealing, current brand positioning is not valid for the target market anymore, or target market changes. Sometimes companies make rebranding to distance themselves from certain negative connotations of the previous branding. For example if the brand has a controversial image, a repositioning is required to improve the flawed reputation. However the main reason for a rebranding is to communicate a new message for a company. The goal of rebranding is to renovate brand image and differentiate situation for stakeholders and market position. Far from just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service. (Lambkin, Muzellec (2006), p. 2) Brand image is one of the most precious assets, and that value is a culmination of many years investment and commitment. Deep understanding of initial brand values and thorough research are required for the rebranding undertaking because of the huge impact on a company position that rebranding or even change of a logo can invoke. Launch of the new brand identity should be also made in a delicate and systematic manner in order to avoid pushing away old customers, while aiming to attract new one. Establishing trust and emotional bounds based on careful strategy are critical in the rebranding process. Appropriate rebranding strategy, consistent product or service quality, sensible pricing and effective distribution will help to rebuilt brand awareness and create associations in customer memory after rebrand implementation. Rebranding is expensive and involves a quantity of risks. Necessity to explain to loyal customers the reasons of rebranding and its benefits has to be anticipated. This is an expensive and not one hundred per cent successful undertaking. A company normally decide to undertake rebranding with all its cost, efforts and risks only if there are very good reasons for it. Reasons for brand identity change Though rebranding is always an earnest undertaking reasons for it can be sometimes ridiculous or unfounded. A company might want to transfer already existing identity into a new name, identity policy or positioning for a number of reasons, in order to respond to external or internal concerns. The most common reason is attempt to stay modern, signal a change in direction, focus, attitude or strategy, if a company has a feeling that the brand image has become old-fashioned. In a fast-changing environment it can be useful to change because of globalisation, declining profitability or consumer indifference. The other reason is differentiation from competitors and willingness to overcome them. Gaining bad press or bad events experience would normally promote a corporate identity change. Also the launch of new businesses that are significantly different from the traditional one can be a reason. However big companies very often have so-called rebranding cycles in order to stay current with the times or set themselves ahead of the competition. (Temporal (2002), pp 112-117) Companies also utilize rebranding as an effective marketing tool to hide discomposure of the past and to shed negative connotations that could potentially affect profitability. The attraction of new customers Ambition to target a new market is a most common reason for rebranding. A good example of such attempt can be Cadillac which in recent times designed a range of new cars to provide a trendy, youthful look to their brand image.ÂÂ   A lot of companies nowadays want to appear modern and progressive. A practice of changing company logo and name in attempt to attract new customers became one of the most common and widespread in recent decades. The name for a product sometimes doesnt sound good and the logo can be obsolete or inappropriate for the marketing strategy. However logo or brand symbols redesign in order to make company current or fashionable is the worst possible solution. There is always a high risk that change of the logo will alienate customers instead of attracting new one. Recent rebranding of the Pepsi logo which was made in attempt to attract new customers is perfect example of how unsuccessful it can be. Made by Arnell Group the Pepsi rebranding took three year and cost approximately $1 billion. Pepsi wanted to make a complete packaging and marketing rebranding of its soft drinks. The white stripe on the new logo supposed to be smiles, but all the efforts were barren, consumer

The Internet: Few Rules and No Ethics Essay -- The Wild Wild West, 201

Laws regulate what we do in our everyday life. These rules, however can not keep up with technology. Laws existing to regulate the internet are few and difficult to enforce. A crackdown on internet misuse has begun with the creation of filtering software and the prosecutions of internet offenders. Issues such as child pornography and seducing children over the internet, the downloading and manipulation of copyrighted files and images, and the sharing or accessing of people’s private and personal information are just some of the ethical challenges we face in cyberspace. According to Maxwell Taylor and Ethel Quayle in â€Å"Child Pornography: An Internet Crime†, individuals who are involved in the world of internet child pornography are escaping from their real world lives. The two authors interviewed 13 different convicted offenders in order to understand what happens in this fantasy world and why so many are being lured in (victims, as well as offenders). Through their many conversations they discovered that there is a kind of community created over the internet. One where adult males (and a few adult females) collect and trade pictures of kids and teenagers (of all ages, sometimes including babies) who are posing nude or even involved in any sexual act with an adult. Most of these images are used for personal sexual gratification. There are some who use them like money to get more of these kinds of images, and like money in the physical world, the more you have the higher you are in status. The internet makes their interest readily available, giving them access to this kind of information in massive amounts and in seconds. This underground world becomes an addiction, and often leads to interaction w... ...ng doing, that there is harm being caused, and that they are responsible for their actions is, in my opinion, the first step that needs to be taken to solve this ethical dilemma. Works Cited Taylor, Maxwell and Ethel Quayle. Child Pornography: An Internet Crime. New York: Brunner & Routledge, 2003. Williamson, Larry and Eric Pierson. The Rhetoric of Hate on the Internet: HatePorn’s Challenge to Modern Media Ethics. Journal of Mass Media Ethics. Volume 18, pp.256-267. Tompkins, Paula S. Truth, Trust, and Telepresence. Journal of Mass Media Ethics. Volume 18, pp.194-212. Kitross, Michael John and A. David Gordon. The Academy and Cyberspace Ethics. Journal of Mass Media Ethics. Volume 18, pp. 286-307. Nissenbaum, Helen. Hackers and the Contested Ontology of Cyberspace. New Media and Society. April 2004 volume 16, pp. 195-217.

John Austin’s Theory of Law

John Austin (1790-1859) was a British legal philosopher and was the first Professor of Jurisprudence at London University. His publications had a profound influence on English jurisprudence. They include The Province of Jurisprudence Determined (1832), and Lectures on Jurisprudence. John Austin is best known for his work developing the theory of legal positivism. He attempted to clearly separate moral rules from â€Å"positive law. † Austin's theory also falls under Constitutions, International Law, non-sanctioned rules, or law that gives rights. Austin believed that people have different interpretations of what is wrong and right.Therefore, ‘set' laws needed to be established that has to be obeyed. There are three aspects of Austin's theory of law – Analytical Jurisprudence, Legal Positivism and Command theory of law and the theory of legal sovereignty. Analytical Jurisprudence: It is a method of legal study that concentrates on the logical structure of law, the meaning and uses of its concepts, and the formal terms and the modes of its operation. John Austin's particular form of analysis was reductive. He analyzed legal concepts in terms of non-legal concepts so that the entire law could be understood in non-legal terms.Legal Positivism: In the 19th century, Austin developed legal positivism theory. The legal positivism states, â€Å"What is Law? † Is it written? , Where does it come from? Positivism is from Latin ‘root-positus', which means to be certain and fixed. Legal positivism states that laws are derived from written rules, regulations which have been enacted, adopted and recognized by a governmental entity or political institution, including administrative, executive, legislative, and judicial bodies. It is based on the legal philosophy that what is the intent of the enacting body.Command theory of law and the theory of legal sovereignty: This aspect of Austin's theory is based on the commandment of the sovereign. He r ealized that there should be fixed written commandments, which should be obeyed by all people. These commandments should be backed with sanctions. For example, if we do not obey traffic rules or commit an offence which is codified in the Canadian Criminal Law, we shall be penalized. Austin also realized the need about the uniformity of law. By uniformity means, that the law should be equal for all people of the state.

Religious Ethic Essay

Discuss the view that only a religious ethic can provide an acceptable basis for medical ethics. Medical ethics concerns many areas of ethical debate. Including such controversial issues such as euthanasia, abortion and human cloning, medical ethics sparks lively debates. The issue of abortion is a very relevant and controversial issue. There are opposition and supporters from both a religious ethical background and a non-religious ethical background. Those who come from a Christian ethical background tend to have a similar argument, that of the sanctity of life. Roman Catholics oppose abortion using the Christian ethical theory of Natural Law. Abortion would be going against natural law as it interferes with God’s will. Abortion is right in no circumstances, in other words it is intrinsically evil, as it involves the murder of an innocent life. Protestants do, in principle, oppose abortion on the ground that murder is wrong, as stated in the bible; â€Å"Thou shalt not kill† (Exodus) and as abortion is in effect murder, abortion must therefore also be wrong. However, some more liberal protestants allow abortion in certain circumstances, such as before the nervous system has developed (before the foetus can â€Å"feel†) if the mother’s life or health is threatened or if the pregnancy is from an exceptional situation, such as the result of rape. There seems to be no reason however, as to why these two standpoints could not be from a non-religious ethic. The appreciation of life is not something that is exclusive to religion, and therefore the view that abortion is murder could stand with anyone who believes that the foetus is a person, and this need not be a religious standpoint. Equally the Liberal protestant view could again apply to anyone who believes that murder is wrong, yet as circumstances differ, the things to be considered also differ. This is a relativist situationist standpoint but again does not have to be religious. In fact many non-religious people do tend to be situationists as they judge decisions on their consequences and not on the action itself, as no action is considered intrinsically wrong, as it is not deemed by any higher being or book, as it is in religion. These arguments also apply in relation to euthanasia. Roman Catholics view murder as wrong and as euthanasia is essentially murder, it must also be wrong. It would also be considered as going against Natural Law as it interferes with God’s will, just as abortion does. Protestants would claim that the bible condemns euthanasia as it is murder, yet come more liberal Protestants again claim that all factors should be considered in order to make a decision relative to that person’s individual situation. Many people would argue however that without a religious ethic there are no clear rules and boundaries. Deontological ethical theories, that are absolutist theories that apply in all situations, provide these boundaries as the answer will always be the same. Yet not all religious ethical theories are deontological, such as Fletcher’s Situation ethics, which is teleological. This means that religious ethics do not always provide a clear cut answer, just as non-religious ethics may not. Many religious fundamentalists would argue that atheists, for example, cannot have a similar appreciation of life as they do. Atheists do not believe in God, and some would argue that as they do not believe in anything, they cannot have the same appreciation of life. Yet it appears that without a belief in anything religious, life becomes even more precious. Without the promise of an afterlife, which is provided by Christianity, this current life becomes even more precious and amazing. As you only get one shot at life from an atheist perspective, the feeling to preserve it as much as possible, along with do the same for others would seem to be even stronger. Without the excuse that the person/foetus will go to Heaven, murder seems to be even more wrong, as it would take away the one life that that person has been offered. In conclusion I think that a religious ethic is by no means the only acceptable basis for medical ethics. Although some Christian ethics will provide a stable answer for every situation, an answer that will never change and therefore will have clear-cut boundaries, not every person in the world will ever be of the same religion, and therefore it cannot be universal. Therefore a non-religious ethic which everyone could agree on seems more acceptable, such as one that allows situations to be considered, because therefore a religious ethic could be used in certain circumstances if the people involved would like to do so, as that happens to be their own â€Å"situation†; similarly if someone does not want to apply a religious ethical theory then they are not obliged to do so, because again this option would apply to their situation. Therefore situationist ethics that are not based on religion can be made universal, allowing religious ethics to be applied or not according to the wishes of the people involved and this seems to me to be the only acceptable basis for medical ethics, an ethic that will allow for everyone’s personal beliefs.

Scary movies essays

Scary movies essays Every time I hear a new scary movie is appearing in the theater, I get really excited and want to see it right away. When I go rent a movie, I usually run straight to the horror section. As a little girl I would always beg my mom to let me watch the scary movie on TV, or the ones rented by my aunts. Over time I have noticed that I am not the only one who is drawn to scary movies. Ive noticed my friends and classmates always talk, with excitement and enthusiasm, about the latest scary movies that will be appearing at the movie theater. I also noticed that I wasnt the only little kid who wanted to see scary movies. My little brother, niece, nephew, and cousins always want to watch scary movies too. This made me wonder, what makes people want to watch scary movies? Could it be that some scary movies make us think. Maybe many of us wonder if it is real, or if it could ever happen? Where did the writer get the idea for the movie? Could it have been from a personal experience, something he/she heard of, or just something that came out of his/her imagination? I know that Ive started to question a lot of things after watching a scary movie. For example, could there really be things in the world that just cant be explained? Maybe the idea of there being an after life, makes us think of what could happen to us after we die. The idea of something challenging the normal and scientific makes us think about what we know and have experienced our selves. Another possibility, could be that we are attracted to the way scary movies are presented to us. Most scary movies are presented to us, as only the brave will watch this movie. Maybe we all want to see how brave we are, or if were easily scared. There is something about the way the dark is presented to us, in a scary movie, that makes the dark give off an appealing eerie feeling. As children most of us have a fear of the dark, at one point or anothe ...

Buoyancy Lab Report Essays

Buoyancy Lab Report Essays Buoyancy Lab Report Paper Buoyancy Lab Report Paper From information learned in the accompanying Fluid Mechanics lecture course, basic formulas can be applied to solve for the specific weight of the object in question. The experiment performed will involve the buoyancy principle and include calculating the volume displaced of a submerged object. This is laboratory experiment under a controlled environment. The results of this experiment can be found by using the weight of each object when dry as well as submerged in water in order to determine the specific weights of the objects. This concludes the Archimedes principle to be true in that the collected values were very close to those of the available accepted data for the respected materials. These findings will likewise set the basis for fluid mechanics study to come during the remainder of this course. Objective Introduction: The objective of this lab experiment is to gather enough information to be able to use the buoyancy principle to determine specific weight of multiple objects. Submarines apply Archimedes Principle when changing depth. A submarine ivies deeper by opening its ballast tank, collecting enough water to increase the submarines weight to an amount greater than the buoyant force. By pushing water out of the ballast tanks, the submarine becomes lighter than the buoyant force, allowing the submarine to rise. Archimedes Principle is used in everyday industries which involve buoyancy, to include watercraft, weather balloons, and even life-preservers. It is necessary to know whether or not something will float, as intended, or sink below the surface of the fluid in which it is In the year 250 B. C. Greek mathematician Archimedes of Syracuse published On Floating Bodies, a book containing various scientific and mathematical principles which he had scrutinized and eventually proved through rigorous trial and error While never fully verified, the legend of the buoyancy principle was verified by Archimedes himself after noticing the water level rise after stepping into his bathtub one night. His exclamation of Eureka! , Greek for l found it marked this significance and had been used as a verbal mark for discovery in the English language ever since. In modern engineering, Archimedes principle can be seen in nearly every real world application. In the basic sense, calculations for ocean- going vessels are wholly dependent on the buoyancy principle. For a more broad sense, the principle of material composition verification can nearly always come back to soaking and floating an object. And for a more abstract outlook, the floating of blimps, balloons, and lighter-than-air craft is dependent on the fact that their specific weight is equal to their weight displaced divided by their displaced volume. Theory Experimental Methods: Archimedes Principle states that objects in a specific medium (i. E. Air or water) experience an upward force known as buoyant force. In order for something to stay afloat, this force must be equal in magnitude or in the case of lift with a hot-air balloon, greater than, the weight of the volume displaced by that object. Moreover, this amount of substance or in the case of this experiment; the water (or fluid) displaced will be equal to the volume of water displaced divided by the specific weight of the object.

The French Revolution Essay Example | Topics and Well Written Essays - 250 words - 1

The French Revolution - Essay Example The reign of terror was another characteristic event of the war (Vardalos and Letts 2009, 382). Overall the course was a bloody one that resulted in the destruction of the entire institutions and segments of the society that had once been the most influential ones in the corridors of decision making. The arrival of the likes of Maximilien Robespierre (McNeese 2000, 11), Siayes (Sieyà ¨s and Sonenscher 2003, 31), and Napoleon Bonaparte made it more significant in the context of the events that took place. Some of them were outright authoritative and reactionary in nature; others were based on the principles of recon illation of the church and concordat with the pope(Gregory 2001, 81). Overall, the revolution had taken the entire continent into its grip in direct and indirect manner. The revolution came the concepts like Equality, Liberty and Fraternity (Spicker 2006, 10) to the people and gave them a new hope to

Litature review Essay Example | Topics and Well Written Essays - 1000 words

Litature review - Essay Example The group noted that although higher financial losses incurred from white-collar crime compared with street crime, the law tends to focus more on street crime. Moreover, they argued that the public are even more inclined to sustain corrective measures against street offenders. The study improved on prior white-collar research by recognizing the effects of socio-demographics, perceptions of white-collar crime, as well as corresponding punitive actions on public support for allocating budget for white-collar initiatives. (Holfreter, et al. 50). Male and female white-collar offenders have similar ways of declaring their account of how and why they committed fraud. While men declare their white-collar crime as out of character perpetrated out of necessity, women usually plead to the crime as due to necessity and the only reasonable alternative based on the circumstances. Based on qualitative researches, gender has been proven to be am important social characteristic with respect to the choice and use of specific accounts for various white-collar offenses (Klenowski, et al. 60, 69). Meanwhile, public perceptions about the punishment white-collar crimes and street crimes were studied by Schoepfer, Carmichael, and Piquero, particularly, the factors associated to sanction threats. A probability sample was involved in a study comparing robbery and fraud as exemplars. Findings revealed that popular perception tends to consider street crime as having a higher probability of being caught and that the penalties of street crime are stiffer than for white collar crimes. Furthermore, the correlates of certainty and severity for both street and white collar crimes are similar. However, respondents differed in their perceptions about the possibility of being meted particular punishments and actual punishments that white-collar offenders should receive (Schoepfer, et al. 151). Cullen, Clark, Mathers, et

Chateau de Versailles Essay Example | Topics and Well Written Essays - 1000 words

Chateau de Versailles - Essay Example Among the most visited historical structures in France, is the Palace of Versailles, (known as Chateau of Versailles in French) which attaches with it a high degree of historical and political significance. The Chateau comes under the head of most visited monuments in France. The vital aspect of preservation of national treasures has been in focus and castles can not be excluded from being so. The rehabilitation of the Versailles shows the keen interest of the country in preserving the presence of such a unique treasure. The basic thought for constructing the Versailles was that it was supposed to be a personal dominion of gratification for Louis, but with its expansion, it was altered into a public centerpiece, displaying the gloire of both the ruler of France and the country itself. Although Versailles lacks the resolutely symbolic proportions, the geometrical planned layout and the utter scale of the gardens show that the intention had been to reflect the brilliantness and constancy of the monarchy which had never been portrayed. The architecture and the expert development along with its rehabilitation has made the castle a masterpiece which has attracted tourist to the site. Even though the chateau has had large queues, people are more than willing to spend hours waiting to explore the structure and ascertain its significance. The history of the chateau started from Louis XIII, on invitation from Gondi, the owner of seigneury of Versailles, went on several hunting trips in the forests of Versailles. Subsequently he ordered construction of a chateau in 1624. In 1632, Louis XIII purchased the seigneury and made extensions to the chateau. The work was limited to the extent that it allowed for mere alterations to the existing chateau. Further, to evade the busy life of Paris and to uphold the dignity under his control, Louis XIV, the Sun king, ordered the construction of the chateau in which he mounted the government. The second construction phase began in 1664 and lasted until Louis XIV's death (1715), this made the chateau into an entirely new building, which was shaped about the Royal Court. Louis le vau was assigned to refurbish expand an antique hunting lodge. From slough land the gardens were created by Le Notre and the hydraulic flaunt of fountains was exercised by Mansart.It was never meant to be a ho me for the King.Versailles was the headquarters of every limb of the state. However, the chateau was deserted after the death of Louis XIV. After Louis XV moved in, it remained as residence of the royal family and there were plans made for extension under Louis XVI, but these never succeeded as the French Revolution intervened, and thereafter it was ruined as the priceless furniture was sold, the pictures were sent away and the palace was turned into a museum. There came a time when it was nearly annihilated by Louis-Philippe. The Chateau now demonstrates on the one hand what remains of the former royal residence, which has an approximate of one hundred and twenty room, and on the other, the Muse d'Histoire (Museum of History) which Louis-Philippe called "Les Galeries Historiques" (Historical Galleries), compromising one hundred and twenty halls. The acts of Louis Philippe can be seen as a huge blow suffered by the monument. However, in 1871 during the Paris commune, it was recogniz ed as a seat for the nationalist government, and so the French parliament met in Louis XV's opera building, up until 1879, which

The existing logistics supply chain of the Land Rover Essay

The existing logistics supply chain of the Land Rover - Essay Example This case study of land rover and UPF-Thompson implicates the risks that the company possess if the indulge themselves in one supply management chain. The emphasis is usually put on the management of the workflows of individuals and the information that accompany it. The supply chain of the organization usually carries one or more of these value streams. When The Land Rover company had decided that UPF-Thompson would be its main supplier of chassis, the land rover did not know that when UPF-Thompson, the manufacturer of chassis, would become insolvent the impact would be severe. KPMG, which was the receivers of the chassis, threatened the land rover that they would stop the supply unless the land rover company decided to make the up-front payment that was demanded immediately of between  £35 and  £45m. The reason as to why KPMG had decided to do this is that they claimed that they were entitled to recover on behalf of their creditors. The sole supplier agreement, which was signed , deemed to provide a valuable asset. A court ruling that was made recently justified this action as they stated that for the benefits of the creditors, the receivers were legally permitted to exploit the vulnerability of a customer. Until a temporary injunction could be secured which entitled Land Rover a short-term reprieve, then the land rover company was forced to halt the production of the discovery temporarily. The consequences of the injunction were that land Rovers supplier of network and around 1500 workers who worked at the Solihull plant were laid off. Process stream The land rover was using an end-to-end supply management perspective. The vulnerability of the

Do Women Have a Distinctive Ethical Perspective Essay

Do Women Have a Distinctive Ethical Perspective - Essay Example Moral codes are the interwoven fibres of ethical theories. Usually moral codes are the provisions of agreement between two men or women or group of people. As long as the provisions of agreement are adhered with conformity they are deemed to be moral codes. If any violation emerges at any point, then the moral codes cease to be moral codes. Thus moral disagreements pave way for ethical disintegration. The basic and pivotal sub classifications of ethical theories are: - Utilitarianism is one of the most practiced norms of ethical theories. There are two types of utilitarianism namely, act utilitarianism and rule utilitarianism. Act utilitarianism promotes doing good to most people unmindful of personal feelings and societal constraints like laws whereas rule utilitarianism regulates doing good to most of the people within the frame work of admitted/agreed laws and rules. (Catherine Rainbow, 2002) In this paper we are going to discuss the ethical perspectives of men and women. The ethical perspectives of men normally are justice based and that of women are care based. Men’s perspective in many cases permits inconsistent decisions at palliating circumstances that lead to certain limited violations of provisions already agreed for. Women although termed frail sex, do not allow such violations and tend to be rule utilitarianism followers in many situations. Moral codes and moral issues are always accompanied necessarily by contexts. While discussing ethical theories and in the formation of ethical theories it becomes necessary to remove contexts so that theories could be generalised. This task many times becomes very difficult because on removing the contexts of the issues we are at the danger of landing on diluting the very motto of generalisation. Thus contexts are to be removed only for identification. That is we

Sleep in ICU setting Research Paper Example | Topics and Well Written Essays - 1250 words

Sleep in ICU setting - Research Paper Example From the results that were obtained from the patients, the study brought out the fact that quality of perceived ICU perceived sleep in ICU was poorer than the baseline sleep that the patients obtained from home. Perceived quality of sleep and sleeping during the day did not change during the time the patients were in the ICU and there was no difference in the environment stimuli (Randall, 2000). The study was designed to determine the quality of life mostly the physical functions of those that survive in the ICU during the early processes of recovery. The study is was also to describe the former critically harsh patients finished instruments on the general health and the life quality in the initial six months of their recovery (Lane, 1989). The method that was used in the study is that which involved response to a designed questionnaire and questions about the problems. From the study, it was found out that the survivors of critical illness and hospitalization in the ICU recover well despite feeling important control and disturbed sleep at the time they recover. The study was designed to analyze patients who had a past or are currently diagnosed with cancer and were consequently admitted in the ICU to enable characterization of the symptoms that are experience of a cohort of ICU patients at high risk of experiencing hospital deaths. The method used in the study involved analysis of patients’ self-reports of the one hundred cancer patients that were sampled after getting treated in medical ICU. The results that were obtained from the cancer patients showed that there were common distressing symptoms in the patients when they are in the ICU and they were also found to be at significant levels of severity. The results that were obtained also suggested that there should be strategies in the use of ICU therapies. The study was designed to investigate lack of adequate

The existing logistics supply chain of the Land Rover Essay

The existing logistics supply chain of the Land Rover - Essay Example This case study of land rover and UPF-Thompson implicates the risks that the company possess if the indulge themselves in one supply management chain. The emphasis is usually put on the management of the workflows of individuals and the information that accompany it. The supply chain of the organization usually carries one or more of these value streams. When The Land Rover company had decided that UPF-Thompson would be its main supplier of chassis, the land rover did not know that when UPF-Thompson, the manufacturer of chassis, would become insolvent the impact would be severe. KPMG, which was the receivers of the chassis, threatened the land rover that they would stop the supply unless the land rover company decided to make the up-front payment that was demanded immediately of between  £35 and  £45m. The reason as to why KPMG had decided to do this is that they claimed that they were entitled to recover on behalf of their creditors. The sole supplier agreement, which was signed , deemed to provide a valuable asset. A court ruling that was made recently justified this action as they stated that for the benefits of the creditors, the receivers were legally permitted to exploit the vulnerability of a customer. Until a temporary injunction could be secured which entitled Land Rover a short-term reprieve, then the land rover company was forced to halt the production of the discovery temporarily. The consequences of the injunction were that land Rovers supplier of network and around 1500 workers who worked at the Solihull plant were laid off. Process stream The land rover was using an end-to-end supply management perspective. The vulnerability of the

Sleep in ICU setting Research Paper Example | Topics and Well Written Essays - 1250 words

Sleep in ICU setting - Research Paper Example From the results that were obtained from the patients, the study brought out the fact that quality of perceived ICU perceived sleep in ICU was poorer than the baseline sleep that the patients obtained from home. Perceived quality of sleep and sleeping during the day did not change during the time the patients were in the ICU and there was no difference in the environment stimuli (Randall, 2000). The study was designed to determine the quality of life mostly the physical functions of those that survive in the ICU during the early processes of recovery. The study is was also to describe the former critically harsh patients finished instruments on the general health and the life quality in the initial six months of their recovery (Lane, 1989). The method that was used in the study is that which involved response to a designed questionnaire and questions about the problems. From the study, it was found out that the survivors of critical illness and hospitalization in the ICU recover well despite feeling important control and disturbed sleep at the time they recover. The study was designed to analyze patients who had a past or are currently diagnosed with cancer and were consequently admitted in the ICU to enable characterization of the symptoms that are experience of a cohort of ICU patients at high risk of experiencing hospital deaths. The method used in the study involved analysis of patients’ self-reports of the one hundred cancer patients that were sampled after getting treated in medical ICU. The results that were obtained from the cancer patients showed that there were common distressing symptoms in the patients when they are in the ICU and they were also found to be at significant levels of severity. The results that were obtained also suggested that there should be strategies in the use of ICU therapies. The study was designed to investigate lack of adequate

Toyota way Essay Example for Free

Toyota way Essay With a market capitalization greater than the value of General Motors, Ford, and Chrysler combined, Toyota is also, (by far), the world s most profitable automaker. Toyota s wellknown secret weapon is Lean production the revolutionary approach to business processes that it invented in the 1950s and has spend decades perfecting. Less well known are the management principles that underlie Lean production, Lean product development, and all of Toyota s business and service processes. Today businesses around the world are attempting to implement Toyota’s radical system for speeding up processes, reducing waste, and improving quality. But are they getting beneath the surface of Lean tools and techniques to the real foundation of Toyota s success? The Toyota Way, explains Toyota’s unique approach to Lean management the 14 principles that drive Toyota s quality and efficiency-obsessed culture. You will gain valuable insights that can be applied to any organization and any business process, whether in services or manufacturing. You will discover how the right combination of long-term philosophy, processes, people, and problem solving can transform your organization into a Lean, learning enterprise the Toyota Way. Foreword When I joined Toyota after 18 years in the U.S. automobile business, I didn’t know exactly what to expect. But I was hopeful. I knew that I wasn’t comfortable with the direction that American automobile manufacturing was taking, and I felt Toyota might be different. In no time at all I noticed a fundamental difference between Toyota and my previous employers. At a Toyota/GM joint venture plant in Fremont, California, called NUMMI (New United Motor Manufacturing), I witnessed the transformation of a workforce from one of the worst in the General Motors system to one of the best in any manufacturing facility in the United States. The difference was the Toyota Way. In this book, Dr. Liker explains the management systems, thinking, and philosophy that form the foundation of Toyota’s success, providing the reader with valuable insights that can be applied to any business or situation. While there are many books that provide insight into the tools and methods of Toyota’s Production System (TPS), Professor Liker’s book is unique in its explanation of the broader principles at work in the Toyota culture. The Toyota Way is not the Japanese Way or the American Way or even the Gary Convis Way of managing. It is the fundamental way that Toyota views its world and does business. The Toyota Way, along with the Toyota Production System, make up Toyota s DNA. This DNA was born with the founders of our company and continues to be developed and nurtured in our current and future leaders. The Toyota Way can be briefly summarized through the two pillars that support it: Continuous Improvement and Respect for People. Continuous improvement, often called kaizen, defines Toyota s basic approach to doing business. Challenge everything. More important than the actual improvements that individuals contribute, the true value of continuous improvement is in creating an atmosphere of continuous learning and an environment that not only accepts, but actually embraces change. Such an environment can only be created where there is respect for people hence the second pillar of the Toyota Way. Toyota demonstrates this respect by providing employment security and seeking to engage team members through active participation in improving their jobs. As managers, we must take the responsibility for developing and nurturing mutual trust and understanding among all team members. I believe management has no more critical role than to motivate and engage large numbers of people to work together toward a common goal. Defining and explaining what the goal is, sharing a path to achieving it, motivating people to take the journey with you, and assisting them by removing obstacles those are management s reasons for being. We must engage the minds of people to support and contribute their ideas to the organization. In my experience, the Toyota Way is the best method for fulfilling this role. However, readers of this book should understand that each organization must develop its own way of doing business. The Toyota Way is the special product of the people who created Toyota and its unique history. Toyota is one of the most successful companies in the world. I hope this book will give you an understanding of what has made Toyota successful, and some practical ideas that you can use to develop your own approach to business. Gary Convis Managing Officer of Toyota and President, Toyota Motor Manufacturing, Kentucky Preface In 1982 when I first arrived as a new assistant professor at the University of Michigan, Ann Arbor, the automotive industry was in serious turmoil in the midst of a national recession. The situation seemed dire. The Ford Motor company was seriously flirting with bankruptcy. The Big 3 were losing market share fast. There was a lot of debate at the time over the root cause. The party line among Detroit auto executives was that the cause was the Japanese invasion. Japan, Inc. had banded together with industry and government colluding to set up trade barriers to prevent American cars from being sold in Japan and artificially lowering prices of Japanese cars in the United States. Of course, in the minds of U.S. companies, as long as the root cause was unfair business practices, there was no need to seriously change the way they built cars. Instead, political channels would right the wrongs. Around this time I was fortunate to be invited by David Cole and Robert Cole (two University of Michigan professors who were leading the study of the Japanese quality movement) to work on a U.S.-Japan automotive study. This research was an effort to help U.S. companies learn from the Japanese automakers. My project focused on how automakers worked with their suppliers on new product development in the U.S. and Japan. The numerous studies that made up the overall U.S.-Japan auto study covered many aspects of the industry, and all the studies collectively pointed to a single conclusion. Whatever was going on with Japan s government and the value of the yen and other macro-economic factors, Japanese auto companies were very good at engineering and building cars. They were not necessarily financial or marketing whizzes. They were not the leaders in advanced manufacturing technology, at least not in complex automation. They designed in quality and built in quality at every step of the process, and they did it with remarkably few labor hours. Not only were Japan s automakers good, their top suppliers were also world class in engineering and manufacturing, and they worked together as a team. But even in these early stages of my introduction to the auto industry in Japan, there were indications that Toyota was different from the other Japanese automakers. While the basic product development process seemed similar across the three automakers, and the top tier suppliers were all integrally part of the product development process, there was a sense of partnership between Toyota and its suppliers that we did not see as strongly in the keiretsu of Mazda and Nissan. Later, in 1991 John Campbell and I received a grant to create the Japan Technology Management Program at the University of Michigan, Ann Arbor, which I am still directing. The goals of this program are to learn about the practices that have helped the best Japanese companies become strong globally, teach what we learn to our students and industry, and encourage technically oriented students to learn about Japanese language and culture through courses and internships in Japan. This research program allowed me to continue my studies of the Japanese auto industry, and I chose to focus more intensively on Toyota, in particular its product development process and the Toyota Production System. The U.S. government grant focused on transfer of learning so I began studying Toyota’s efforts to transfer its practices to its U.S.-based subsidiaries and American companies efforts to learn from Toyota. By the early 1990s all of the Big 3 auto producers had woken up to the reality of Japanese quality and concluded that Toyota was the company to beat. They were all actively studying Toyota and creating their own versions of Toyota’s systems. They benchmarked the company on its production system, product development system, and supplier relationship management. Their great interest in Toyota’s systems has given me an opportunity to teach about Toyota’s production system and product development process, and get my hands dirty consulting to implement these systems. I have had opportunities to work in America, the United Kingdom, and Mexico in industries including automotive, paint manufacturing, nuclear fuel rod assembly, ship building, ship repair, an engineering professional organization, and lawncare equipment. I have taught lean change agents from over one thousand companies worldwide, and my participation in lean transformation has given me a deeper understanding of what is involved in transforming a culture and learning from Toyota. My studies of U.S. companies working to implement versions of the Toyota Production System led to a book I edited called Becoming Lean: Experiences of U.S. Manufacturers (Liker, 1997), winner of a Shingo Prize (in honor of Shigeo Shingo who helped create the TPS) in 1998. Articles I co-authored on Toyota’s product development system and supplier management in Sloan Management Review and Harvard Business Review also won Shingo Prizes. But it was not until I was invited to write The Toyota Way that I had an opportunity to pull together in one volume 20 years of observations of Toyota and companies learning from Toyota. Reading this book might give you the impression that I am a strong advocate for Toyota. As a professor and social scientist, I work at being objective, but I will admit I am a fan of the Toyota Way. I believe Toyota has raised continuous improvement and employee involvement to a unique level, creating one of the few examples of a genuine learning enterprise in human history—not a small accomplishment. Much of the research behind this book has come from 20 years of visits to Japan and interviews in Toyota facilities there and in the United States. When I was asked to write this book, I immediately asked Toyota for support through additional interviews specifically focused on the Toyota Way. They graciously agreed. As it turned out, they had just launched their own internal version of the Toyota Way to keep the â€Å"Toyota DNA† strong as they globalize and entrust international team members to run subsidiaries. This was the pet project of Fujio Cho, President of Toyota Motor Company, who learned the Toyota Way from one of its inventors, Taiichi Ohno, and he agreed to a rare, personal interview. I asked him what was unique about Toyota’s remarkable success. His answer was quite simple. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements. But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner—not in spurts. Over a one-year period I was able to interview over 40 Toyota managers and executives from manufacturing, sales, product development, logistics, service parts, and production engineering. I gathered over 120 hours of interviews, all transcribed. Included in these interviews were several former Toyota managers who left to apply what they learned to U.S. Companies and several suppliers to Toyota. I visited many Toyota plants, supplier plants, Toyota’s sales offices, a parts distribution center, a supplied parts cross-dock, the Arizona proving ground, and the Toyota Technical Center. I have thought about what impact I would like to make on readers of The Toyota Way. First, I have had a special opportunity to get inside the culture of a unique and high performing company and wish to share my insights. Second, Toyota is a model to many companies throughout the world so I wish to provide a different look at what makes Toyota so successful. The fundamental insight I have from my studies of Toyota is that its success derives from balancing the role of people in an organizational culture that expects and values their continuous improvements, with a technical system focused on high-value-added â€Å"flow.† This leads to my third and more challenging goal: to help other companies learn from Toyota and themselves so they can continuously improve on what they do.

Impacts of Population Growth on Malaysias Culture

Impacts of Population Growth on Malaysias Culture I have chosen to write an essay on Malaysias population growth, how it has changed and how it affects the culture of my country. In my essay, I had included the background and the history of my country and also the reason why it had change and how its change for the past few years. I also include my critical and original thinking regarding this topic. Malaysia Background and History As a Malaysian, I can safely say that Malaysia have a very interesting background and history. Malaysia is known for it rich cultural history. The rainforest and the wildlife in Malaysia are preserved from century. Now days, Malaysia also known for it cuisine, world famous beaches and also Malaysia is famous among the tourist because of the different shopping mall that Malaysia have and the price of shopping in Malaysia is quite cheap. Malaysia had been a tourist spot for so many years already and to cater to this tourist needs, Malaysia has plenty of Resort that are offering a perfect gateway for tourist that would like to escape from the city life. But its not just for the tourist, sometimes the local also like to get away from the busyness of the city and routine life and just relax. Malaysia is known also as the only country that has mixture of three different races such as Malay, Indian and Chinese. In Malaysia, there are three different religions this is because in Malaysia the y got three different races so the religion is also different. Mostly Malay peoples, they are Muslims, Indians are Hindus while Chinese are mostly Buddhist. So as you can see, it a multicultural country and its a colourful country to live in because everyone regardless which race are you, they intent to celebrate each other celebration. Now I would like to briefly explain Malaysia history, Malaysia gains their independent in 31st August 1957. Afterward, subsequent states join Malaysia in 1963 and formed the country of Malaysia (Malaysia Background, 2002). Malaysian national language is Malay. Its safe to say that Malaysia is a wonderful place not just to live but also to visit because Malaysia can offer you so many things. Culture in Malaysia As mention earlier, Malaysia is known for its culture and culture does play a strong foundation in everyday life of Malaysian. Malaysia is vibrant and diverse in they own ways. Malaysian people intent to share each others cultural richness and its had been Malaysia main political stability and growth. Malaysian peoples are warm accommodating and a very easy-going people. Malay culture had always been linked by the love of the land and a strongly believe in Islam (Culture and Peoples, 2010). Family ties, tolerance, goodwill and good manners are among the social norm of Malaysian people. In Malaysia, education level of Malaysian had a change toward the better in where new schools and subsidies for the lower income population are provided by the government and also a new infrastructure are provided in order to achieve the high level of education (Culture and Peoples, 2010). Also, theres a different festival and celebration in Malaysia that we celebrate every year such as Hari Raya Aidil fitri for the Muslim, Deewali for Hindu and Chinese New Year for the Buddhist. National Day or Merdeka celebration are celebrate every year and normally all Malaysian will come together and celebrate them together with a colourful traditional performance, foods, firework and performance from the famous Malaysian artist. Population Growth in Malaysia (Malaysia Population, 2009) As you can see on the graph above, Malaysian population had growth however the population in Malaysia grow slowly. There are not many different in each year. For example, in 1999 the population for Malaysia was 22.712 million while in 2002 the population for Malaysia was 24.527 million and in 2009 the population for Malaysia is 27.761 million. As you can see, there are not much different between these years. However throughout the year Malaysia population growth had grown. The reason of the population change (How and Why) In the 60s changes in population pattern and economy had significantly affected Malaysian families. Some of the reason is that the rural-urban, economic development and migration play one of the strongest reasons. Now days most of Malaysian family consist of father, mother and two or one children. Extended family consist at least one elderly parent with an adult child (Malaysia, Marriage and Family information pattens, 2010). Other reason why it change or grown slowly is probably because in the 60s peoples intent to get marry in the younger age and have a lot of children but in the modern world, people intent to marry in later age and normally have only one or two children in their family. Population Growth effects on the culture Population growth does somehow effects the culture in Malaysia. But the effects hit the city people more than the villager. In the village the culture and the tradition is still protected while in the city, the culture is more modernized than in the village. In the village, traditional custom are still hugely practice and intent to be more protective about it. While in the city, its more toward the western culture where the younger peoples most likely to spend their night in the club, drinking and shopping rather that spending their time with the family. The way they dress also changing, its more toward the western. You can rarely see anyone in the city wearing Malaysian traditional dress but in the village you can still see them in Malaysian traditional dress. Other reason why it could effects Malaysian culture is because theres a lot of foreigner now days leaving in Malaysia, so people in the city intent to follow the foreigner culture rather than sticking with Malaysian culture. B ut the benefit of this is that most of Malaysian can speak well English. Also it makes Malaysia and attractive country to visit and live in and also make people know that Malaysia is a multicultural country. Conclusion To conclude my research on how the population growth in my country which is Malaysia had effects the culture, I must say that even though theres a negative side of the growth however theres also plenty of benefits. Such as, now that Malaysia is well known all around the world, its actually creating more opportunity for us as Malaysian to grow or to develop not only our country but also our self. Even though the effects hit more towards the city people, it does not mean that all of them already forgotten about their culture. Even so most of them act or follow western culture more than our own culture, they still care about the value of family and still respect the country that they live in. Here we can see the clear difference how Malaysia was few years ago and how Malaysia is today. References Alloexpat (2010). Culture and Peoples, 26 February 2010 from:  http://www.malaysia.alloexpat.com/malaysia_information/culture_malaysia.php Index Mundi (2009). Malaysia population. Retrieved 03 March 2010 from:  http://www.indexmundi.com/malaysia/population.html Malaysia.com (2009). About Malaysia. Retrieved 26 February 2010 from:  http://www.malaysia.com/about-malaysia.html  Ã‚   Malaysia information (2002). Malaysia background . Retrieved 26 February 2010 from:  http://www.asia-planet.net/malaysia/information.htm   Malaysia information (2002). Wealth of Culture. Retrieved 26 February 2010 from:  http://www.asia-planet.net/malaysia/wealth-culture.htm  

Character Reference Letter for a Friend :: Business Character Reference Letters

Character Reference Letter for a Friend The purpose is to provide a character reference for Bob Simmons whom I have known as a classmate, roommate, and friend for a period of six years. I first met Bob our freshman year at State College. We were studying an arts program there and became acquainted through a number of classes that we shared. By the second year, we had become friends and decided to live together in an off-campus apartment. We shared that living arrangement until we graduated last year. Having gotten to know Bob over the past few years, puts me in a position to provide you with a pretty accurate assessment of his character. As a student, Bob was hard-working and highly committed to his education and grades. I believe that his excellent transcripts will attest to that fact. In addition, he was involved in a number of extra-curricular activities including the track and field team and the school newspaper. In his last two years he was Assistant Editor of the "Campus Times". He was always outgoing, willing to help someone out, and was very popular with his fellow students. As a roommate, Bob was a great choice. He was very neat and tidy at all times and he liked things in the apartment to be kept orderly. He made a point of cleaning his own room and the common living areas on a regular basis. He socialized occasionally at home but was always respectful of my needs, and he and his guests kept the noise down and ended their activities at a reasonable hour. As a friend, Bob is as good as they come. He is loyal, honest, respectful, and supportive, and has the ability to see and understand things from another person's perspective, not just his own. He is a great direct communicator and knows how to raise and discuss common living issues and problems in a non-threatening manner. He is hyper-sensitive and is always tuned into how the person might feel in a given situation.

Laissez-fair Economics :: essays research papers

The United States of America generally operates under an economic policy known as laissez fair (let people do as they choose) economics. This type of economic system allows nearly no government intervention beyond the minimum necessary to allow the free enterprise system to operate according to its own laws. Laissez fair holds the traditional American belief in individual rights and responsibilities that has led to the creation of the wealthiest nation in the history of the planet. We know this type of economic policy works because our country has prospered for so many years under its format. One portion of laissez fair economics that focuses on individual rights and responsibilities without government intervention pertains to owning a private business. The right for anyone to own and operate a private business in our country is the central idea to letting the people create their own wealth. New and upstart businesses have a chance to be successful because there is always another place in the market for new and innovative products. If you want to get rich you have to be inventive, produce a product that people can afford, and be better at serving customers to earn more capital. This all revolves around the individual and their responsibilities to make a better product to get ahead because if they relax someone else will swoop up their business and their money. People work harder, longer, and better if they are working for themselves or a private business rather than a communist government. Although the belief in individual rights and responsibilities is important there must be some kind of government intervention. The government helps regulate bad companies selling third rate products and helps protect the consumer from buying these products. The government also intervenes if a company has an unfair monopoly over the entire market to help promote smaller businesses to enter the market and have a chance to produce revenue. We also know that if there is total government control the wealth of the individual suffers. Some of the poorest countries in the world rely on a Socialist government and lack economic growth and wealth.

Expanding Coverage, Aging Population, and Economic Recovery Essay

Unprepared to pay the high cost of health care, baby boomers are entering a Medicare and Medicaid system that currently serves 100 million Americans. 2015 to 2023, the cost of health care is anticipated to rise by 6%, that is 2% more than the past five years. Health care is not expected to inflate as it did in the 1980’s and 1990’s. The prediction for health care spending in the US this year is beyond $3 trillion. (Alonso-Zaldivar, 2014) Obama Care is considered liable for the 2% inflated health care cost. Due to the health care mandate, nine million signed up for health care this year and it is projected another eight million will seek health care in 2015. â€Å"Medicare and Medicaid will drive costs from 2016-2023, with average annual increases  of 7.3 percent and 6.8 percent respectively. For Medicare, it’s partly due to the retirement of the baby-boom generation, while Medicaid will see higher use of services by elderly and disabled beneficiaries†. ( Alonso-Zaldivar, 2014) Despite the out of pocket cost increases due to Medicare cuts, baby boomers will perpetuate the need for health care. The increased health care needs will lead to job opportunities in the medical field. Reference Alonso-Zaldivar, R. (September 14, 2014) Expanding Coverage, Aging Population, and Economic Recovery likely to spur Health Care Inflation Retrieved from http://www.startribune/style/health/273892451.html

A Kindly Child

Oliver, my step son, is a young, good-hearted and kind boy. I first met him in a book shop years ago where he was forced to steal a handkerchief silk from my pocket; however, he was not the one who committed the pickpocket. At first glance you can see he is small and quite slim young man. He has got an oval face with bright blue eyes and a little mouth; furthermore, he has short brown straight hair. He is quite handsome, especially when he shows her bright smile. On the other hand, when I saw him firstly he was pale and thin with an expression of sorrow in her face which has no more. The most characteristic thing about Oliver is his unprecedented kindness. Despite the fact that he has raised in corrupt surroundings, his purity and virtue are absolute. What is more, even when he is abused and manipulated, Oliver does not become angry or indignant. Oliver’s moral scruples about the holiness of property seem inborn in him. Furthermore, other pauper children use rough idioms, but Oliver, oddly enough, speaks in proper words. His grammatical meticulousness is also inexplicable, as he presumably is not well-educated. I admire Oliver because he shows people how to be a better person. Moreover, his generosity of spirit is total, and even when faced with serious maltreatment; he has never lost his sense of morality or humanity. Her hair is brown, her eyes are honey colour. Moreover, she has a small nose and a big small. Today she is wearing a brown and white sweater, blue trouser and black shoes. The first thing you notice about him, are his blue eyes, small upturned nose and large sensuous mouth, which make his face very photogenic. At first glance you can also see her short, brown hair, as well as slender body which make her look really amazing. . It is rare to cheer everybody up in different situations, yet she always manages to do it. Moreover, she is the life and soul of a party, which makes her extremely sociable. Pointing out her tendency to be incredibly precise and insistance an perfection. Some people claim she may seem quick-tempered but in reality deep down, she is really an amiable person. Public places their real â€Å"work† when Dawkins picks the pocket of a gentleman. When the gentleman, Mr. Brownlow, realizes he is being robbed, Oliver is mistaken for the pickpocket. And he is then chased, captured and taken to the police Oliver is noted for having an especially innocent looking face, Brownlow. Oliver collects his inheritance and is adopted by Brownlow Oliver’s incorruptible undermines although he is raised in corrupt surroundings, his purity and virtue are absolute. Lily really deserves admiration due to her ambition and optimism. She shows people how to be a better person. I hope our friendship will never end. Mary is as beautiful as a Hollywood star. Her thick, wavy, long black hair gracefully falls down to her shoulders and encircles her diamond-shaped face. A golden suntan usually brings out her smooth, clear complexion and high cheek bones. Her slightly arched chestnut brown eyebrows highlight her emotions by moving up and down as she reacts to her world around her. Her large deep blue eyes, remind me of a lake on a stormy day. Her curved nose gives her little girl look that makes me want to smile when she talks. And her mouth is a small mouth outlined by puffy lips that she often accentuates with glossy pink lipstick. When she smiles, which is often, her well formed and even, white teeth brighten up her whole face. I guess you can tell that I am head over heals in love with Mary. His generosity of spirit is total, and even when he faced with serious maltreatment, he never loses his sense of morality or kindness.